Exhibition

This summer, the museum will be enveloped in "magic" -
The much-talked-about experiential art exhibition held all over the country is finally coming to Ehime. Illusions set up by the rich imagination of notable artists active in Japan and abroad. Light, shadow, images, sounds, etc. change in a variety of ways in response to the movements of the visitor, and as soon as you step inside, a mysterious space with a new sensation spreads before your eyes. From children to adults, everyone can enjoy this "magical world" that will make their hearts flutter with excitement as they look, touch, and participate.
◎Photography is allowed inside the venue (please refrain from using flash photography).

Organized by: Ehime Prefectural Museum of Art

Sponsored by: Kadoya Co., Ltd., Shin Kurushima Dock Co., Ltd.

Supported by: Ehime Prefectural Board of Education, Matsuyama City, Matsuyama City Board of Education, Ehime Prefectural Association of Municipal and City Boards of Education, Ehime Prefectural Education Research Council, Ehime Prefectural Education Association, Ehime Prefectural Association of Elementary and Junior High School Principals, Ehime Prefectural PTA Association, Ehime Prefectural Public Kindergarten and Nursery School PTA Association, Ehime Prefectural Public Kindergarten and Nursery School Education Research Council, Ehime Prefectural Private Kindergarten Association, Ehime Prefectural Art Association, Ehime Art Education Federation, Ehime Prefectural Tourism and Products Association, Ehime Prefectural Community Center Association, Ehime Prefectural Senior Citizens Club Federation Association, Ehime Prefectural Federation of Women's Associations, Matsuyama Tourism and Convention Association, Ehime Prefectural Federation of Chambers of Commerce and Industry, Ehime Shimbun, Asahi Shimbun Matsuyama General Bureau, Yomiuri Shimbun, Mainichi Shimbun Matsuyama Branch, Sankei Shimbun, Nankai Broadcasting, Television Ehime, Ai Television, Ehime Asahi Television, Ehime CATV, FM Ehime
Planning cooperation: Step East

Ehime Prefectural Museum of Art Museum Shop (New Building), Ehime Prefectural Museum of Art Friendship Club (South Building), Iyotetsu Takashimaya Play Guide, Fuji Grand (Matsuyama, Emifull Masaki, Shigenobu), Akiya Bookstore (Matsuyama Main Store, Ishii Store, Hirata Store), Ehime Prefectural Museum of Nature and Science Museum Shop, Ehime Prefectural Museum of History and Culture Museum Shop, Ehime Children's Castle Museum Shop
*Sales period: until June 14th (Friday)

Date and time: June 22 (Sat), August 10 (Sat), 14:00-15:00
*Same content on both days.
Location: South Building Atelier 2
Material cost: Approximately 300 yen
Target: Elementary school students and above, parents and children, 10 pairs each
*No registration required. First come, first served.

Date and time: July 7th (Sun) and 28th (Sun) 13:30-15:30 each day
*The content is the same on both days.
Location: South Building Atelier
Material cost: Approximately 700 yen
Target: Parent and child, 10 pairs each

Dates: June 16th (Sun), July 14th (Sun), August 1st (Thu), 18th (Sun), 22nd (Thu) (tentative)
Location: New building entrance
*No registration required. Participation is free.

Date and time: July 27th (Sat), 28th (Sun), August 4th (Sun), 11th (Sun) from 11:30 and 14:30
August 3rd (Sat), 10th (Sat), 17th (Sat), 18th (Sat) from 11:30
Location: Entrance hall (near the merchandise sales corner)